Den Deze Brewery

Beers are all looking the same. A lot of brewery's using the same visual language: same illustration style, craft fonts, colors etc. Which results in a diffeculty of showing your own character for smaller brewery.

People feel less attracted to craft alone, they want a brand with it's own personallity and character. A story to recognize with. To stand out.

"Den Deze" inspires his brew by absurd stories. Told on a beer can you don't just throw away. Like a vanitas painting.